📈 Track and Improve Your Sales Performance
If you want to grow your business, you need to track the right numbers—and that starts with understanding your sales metrics.
When you’re selling products online, running a service business, or managing a sales team, our Sales Metrics Calculator helps you stay on top of what really matters.
Let’s break down the key metrics, explain how to calculate them, and provide you with a calculator and infographic to visualize everything easily.
Table of Contents
Enter your key sales numbers below to automatically calculate your average order value, conversion rate, and more.
🧮 Sales Metrics Calculator
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📊 What Are Sales Metrics?
Sales metrics are data points that show how well your business is performing in terms of sales. The most important ones include:
1. Revenue
Total money earned from sales.
2. Number of Sales
How many units, orders, or transactions you completed.
3. Average Order Value (AOV)
How much customers spend per order.
Formula:
Average Order Value = Total Revenue ÷ Number of Sales4. Conversion Rate
The percentage of leads or visitors that convert into actual customers.
Formula:
Conversion Rate = (Sales ÷ Leads) × 1005. Lead-to-Customer Ratio
How many leads it takes to get a sale.
Formula:
Lead-to-Customer Ratio = Leads ÷ Sales🔢 Why Use a Sales Metrics Calculator?
- Track your performance in one place
- Identify what’s working (and what isn’t)
- Set smarter goals
- Improve your strategy by focusing on high-impact metrics
🚀 Tips to Improve Sales Metrics
- Boost your AOV with upsells and bundles
- Increase conversion rates with better offers and clear CTAs
- Nurture leads with email sequences and retargeting
- Track weekly so you can adjust quickly
💡 Final Thoughts
When you track your numbers, you grow your numbers. This Sales Metrics Calculator will help you keep a pulse on your sales performance—so you can focus on what works and stop wasting time on what doesn’t.